TV COMMERCIALS
Types of Business Television Commercials
There are many types of commercials that companies use to gain attention for their product and services. While larger, well established companies have the majority of commercial advertising, the small business can also create commercials that can create a successful ad campaign also, but with a smaller budget. The cost of running a television commercial varies by channel, viewership and subject.
Here are a few of the most widely used commercial types:
"Comparison" and "Unique Personality Property"
The Comparison commercial format informs the viewer of why the product or service is superior to similar products or services. It focuses on why they are different than their competitors as opposed to the consumer's need for the product. Businesses can use this format to focus on the benefits that a small business can offer over larger franchises.
The Unique Personality Property format focuses on what makes that product different from their competitors. It can be anything from features to unique design, inventor, product name or brand. This type of ad stresses the need for the product. This is the perfect format for electronics, small companies can also use it to showcase the uniqueness of their services or products.
"Demo" and "Exemplary" Formats
The Demo format shows the before and after image, touting the product's features and how it will work. Consider showing a segment of a demo of their product, using real people instead of actors.
The Exemplary format focuses more on the after effects. It shows how the consumer has benefited from his use of the product.
"Testimonial" and "Parody or Borrowed"
Testimonial ads are used in television and in direct mail advertising. An actor or a real person will share his experience with the viewer. Past or current client testimonies are effective too.
The Parody or Borrowed format relates to a parody of a TV show, popular tag lines and news events often spoofing them.
"Benefit Causes Story" and the "Symbol, Analogy Exaggerated FX/Benefit"
The Benefit Causes Story format shows how using the product or service will cause something interesting or wonderful to occur. .
The Exaggerated FX/Benefit format shows the viewer the results are the positive result of using the product or service..
"Characters and Celebrity" and "Associated User Imagery"
"Characters and Celebrity" and "Associated User Imagery"Television commercials that use characters and celebrities. By hiring a popular and well-liked entertainer, the company is hoping to attract viewers who would like to be more like that celebrity. To save money - newscasters, leads actors from plays, and other familiar local faces may be a reasonable substitute.
Associated User Imagery uses unknown characters or common stereotypes that the company wants associated with the product.
Here are a few of the most widely used commercial types:
"Comparison" and "Unique Personality Property"
The Comparison commercial format informs the viewer of why the product or service is superior to similar products or services. It focuses on why they are different than their competitors as opposed to the consumer's need for the product. Businesses can use this format to focus on the benefits that a small business can offer over larger franchises.
The Unique Personality Property format focuses on what makes that product different from their competitors. It can be anything from features to unique design, inventor, product name or brand. This type of ad stresses the need for the product. This is the perfect format for electronics, small companies can also use it to showcase the uniqueness of their services or products.
"Demo" and "Exemplary" Formats
The Demo format shows the before and after image, touting the product's features and how it will work. Consider showing a segment of a demo of their product, using real people instead of actors.
The Exemplary format focuses more on the after effects. It shows how the consumer has benefited from his use of the product.
"Testimonial" and "Parody or Borrowed"
Testimonial ads are used in television and in direct mail advertising. An actor or a real person will share his experience with the viewer. Past or current client testimonies are effective too.
The Parody or Borrowed format relates to a parody of a TV show, popular tag lines and news events often spoofing them.
"Benefit Causes Story" and the "Symbol, Analogy Exaggerated FX/Benefit"
The Benefit Causes Story format shows how using the product or service will cause something interesting or wonderful to occur. .
The Exaggerated FX/Benefit format shows the viewer the results are the positive result of using the product or service..
"Characters and Celebrity" and "Associated User Imagery"
"Characters and Celebrity" and "Associated User Imagery"Television commercials that use characters and celebrities. By hiring a popular and well-liked entertainer, the company is hoping to attract viewers who would like to be more like that celebrity. To save money - newscasters, leads actors from plays, and other familiar local faces may be a reasonable substitute.
Associated User Imagery uses unknown characters or common stereotypes that the company wants associated with the product.
-Our Rates-
Videographer - $175 / hr
Editing - $90 / hr
THORNTON MEYERS CORPORATE VIDEO is
An OZARK ENTERTAINMENT GROUP Company
Videographer - $175 / hr
Editing - $90 / hr
THORNTON MEYERS CORPORATE VIDEO is
An OZARK ENTERTAINMENT GROUP Company
